I own ICICI Prulife ULIP Life Insurance Plan.Earlier stage the mortage and admin charges were deducted heavily against premium.
Over period of time the same has been reduced. Also the return on ULIP linked plan has been increased.
I have received around 29% cumulative return over period of 9 years.Although the return may seem to be low but this being a insurance plan, I am getting 5Lac insurance on same.
I have always received proper updates on premium payment, Current returns and guidance from ICICI.
Premium payment procedure is also too easy.Everything online.Also they have lot number of branches where I can visit and get issues resolved.