I tried applying for SIP through ICICIpreamc website but the thing just does not work. Although they house couple of outperforming funds but their service SUCKS. It seems like they are trying to safe guard ICICI direct online trading accounts to juice off the money from investors pocket.
The direct investment has less expensive ratio and hence yields better in long term. So ICICIpru gives you an option to invest directly but they make so damn difficult so that you give up and go through the brokers.
Their SIP form has a million things to fill in and by the time you fill up everything, your page is timed out and you are back to the old page with nothing on it. And by any chance, if you get through on time, the CONFIRM button the next page does not work. So you can not actually submit for a SIP. How about that?