Idea Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation. Idea is a pan-India integrated GSM operator offering 2G and 3G services, and has its own NLD and ILD operations, and ISP license. With revenue of Rs. 31, 571 crore; revenue market share of nearly 17.5 per cent; and subscriber base of over 161 million in FY 2013, Idea is India’s third largest mobile operator. Idea ranks among the top 10 country operators in the world with a traffic of over 1.5 billion minutes a day.
Idea’s robust pan-India coverage is built on a network of over 100, 000 2G and 3G cell sites, spread across over 55, 000 towns in India.