Idea is one of the most popular telecom service provider in india.But This Aditya Birla group product fails to create impression in rural area of India.Customer from urban area more or less benefited by the network coverage.But speed of the network is not good at all.Recent data offers from idea may be interesting as it declared to give 500mb 3g data every day along with approx. 1100 min free call.As you see speed of the internet will be in 3g band, while others provide 4g speed.Though services for idea quite good, they offer their regular customer some benefits like carry forward of unused data, free caller tune etc.