I had asked around a bit before buying a washing machine and settled on an IFB front loading Elena DX.
The product per se is OK but premium priced. But the service quality is absolutely terrible. You call the call center and they give you a branch office number. You call the branch office and they give you a call center number. People at both places and their service center are quite rude and you wonder if you are actually at a sarkari office applying for a ration card rather than at a private company expecting reasonable service from a product you have paid hard earned money for. Will never repeat IFB for anything.