Fishing in the fringe of financial industry focused marketing, I generally end of making presentations to my bosses and customers on various related issues and also because my company is a technology company focussed on the Banking and Financial industry, indiainfoline.com is one of my online man friday’s for all my data feeding sprees.
Indiainfoline.com which was born sometime in ’99 (That’s what the site says) was discovered by me in 2000 and since then there has been no downturn in my steamy love affair with the site. It has been consistently publishing top class financial industry content and has won acclaim by being awarded ’’The most comprehensive financial content website in India by BBC World - Moneywise.It’s part of the best websites list of Forbes mag rating.
Some of the highlights about this site :
1) Quality Data :It is not just an online shop for data but they are an offshoot of a reputed equity market research firm in India. So their data and information provided is validated, authentic and perfect.
2) Sector Reports :They have detailed dossiers on just about every industry sector that is present in India. Pharmaceuticals, IT, hardware, FMCG, steel, banking..u name it..u get it.The complete picture with an analysis of the macro and micro economic data.
3) Stock markets: I am also an avid stock market watcher(I dabble a bit in the market too...end up with just about a little more ROI than my Fixed Deposits, Sigh!)But, the best part is the site offers free SMS alerts on my mobile on stock market ups and downs, buys and sells..which I have observed are 9 out of 10 times as per the market movements.
4) Company Info: 600 companies, all the balance sheets, P/L statements, dir reports, AGM meets, and a company health analysis. One of the best compilations of data on Indian companies . In case any of you are getting a job interview in the top 1000 companies in India , then be sure to check out the company info in this website. It will surely help you out to know the real picture about the company.
5)Business News :News is something that might be the same as what you might read in any pink paper you get hold of in your city, but this site also manages to get interesting interviews and economic data in the site.
Overall a site that has done well to escape through the dot com massacre of year 2000. In fact, so much so that they are actually making enough money to put ads in the best of indian print media. A surprising feat. I do not know how much money the site makes, but I am sure the ad spend of the company would not be anything less than 5 million INR annually in print media.
The internet advertising industry after all that bloodbath is finally picking up and is definitely coming up as a business model. The internet ad business in India is pegged at Rs.435 Crores (1 Crore = 10 million) for year 2003. This means the Dot Com industry is slowly coming out of its Dot Coma OF 2000.My personal bet as a website user is that indiainfoline is where I would’nt mind putting my money on.
If you are a NON-FINANCE PERSON :even then the site would be of interest since there is this section on B-schools and management speak which is also equally interesting. It has
1)Advertising industry quizzes : Check out this question : Connect Aga Cookers, George Gallup, Schweppes, and the book ’’Blood, Brain and Beer’’. The answer is : David Ogilvy. He worked as a door-to-door salesman for Aga Cookers, was associate director at Dr.George Gallup’s Audience Research Institute, created the classic Schweppes ad featuring Commander Whitehead, and his autobiography is titled ’’Blood, Brain and Beer’’.
2) B school news and events
3) Interesting management books
4) Management topic articles.
All in all a site which is a must visit for guys who have done their management courses, aspiring to do courses and hands on managers who are climbing the corporate greasy pole the hard way...after all who would’nt get interested with a website with a tag line ’’It’s all about Money, Honey!’’
Join the rupee trail...Log on to indiainfoline
Hey...now that you’ve read it..assuming that you hav’nt fallen asleep on your keyboard...tell me how you liked my review by writing a comment on this one.
Moonraker