Express once famous for its fighting against indira gandhi, ambani, hindujas and rajiv gandhi constantly loosing its charm in andhra pradesh.It is trailing Hindu and Deccan chronicle in circulation and readership.Once ’’EXPRESS’’ is synonymous with ’’ENGLISH NEWS’’;Now it is replaced by ’’THE HINDU’’.Though it is still no.1 in investigating journalism and exposing scams(petroleum scam), it is trailing in brand equity also.
Though it is introducing new innovations and price cuts, it failed to increase its readership mainly due its pure printing and paper quality.Unless it increases its paper quality to hindu level, its good content is simply waste.
But SUNDAY EXPRESS in its new look is best among sunday dailies.Its newly introduced spiritual pages and new articles are very good.
Its tuesday special(fortnightly) on ’’HEALTH’’ WAS APPRECIATED BY MEDICAL COMMUNITY.