Author: Dr. Robert B Cialdini PhD
Originally published: 1984
Genre: Self-Help
About The Author: Dr Robert Bino Cialdini is the regents professor emeritus of psychology and marketing at Arizona State University. He has graduated studies in social psychology and has on his PhD from the University of North Carolina. His best work is a 95 in 1984 book which was on preservation and marketing influence the psychology of persuasion. is based on three undercover years of a planning and training and used car dealerships fundraising organisations and telemarketing firms to observe real life situations of persuasion he says that influence is based on 6 key principles. Hello in 2016 he has proposed a seventh principle and he calls it to unity principle.
Talk to Robert cialdini has been awarded by the owner of psychological research the demonstrate social relevance using field methods by the society of personality and social psychology. He is also an elected member of National academy of sciences in April 2019.
About the book:
The Book is National international best seller. In this book the author explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations it is psychology of persuasion in a seminal expert field.
He has described the six universal principles of influencing and how to use them to become a stilt persuader and how to defend yourself against dishonest influence attempts.
The six universal principles are:
reciprocation
commitment and consistency
social proof
liking
authority and
scarcity
In 2017 he also introduced a seventh universal principle named as unity.
Dr. Cialdini’s 35 years of experience based scientific research as well as the three years offield study on what moves people do change behaviour has been on this understanding of six principles which are effective, cost free and deceptively easy.
the author believes that the skill of persuasion comes by practicing these 6 or 7 universal skills and you can be a great influencer and have a great business buisness dealing mind and also be privileged in the field of your expertise.
This book is everything for people who are entrepreneurs have business startup ideas and want to nail the conferences, this book teaches us the art of persuasion very easily all the concepts in this book explained in great detail.
This book is like a treasure for people who are in the field of business and corporate world.
I definitely recommend this book even for normal people as this book contains vast knowledge of psychology and behaviour of Influencing which can make you better of the best.