Mobile phones were quiet good few years back and currently they are almost the same. This is because MI phones are the market leaders since few years now. Intex has got 0.1 percent market share till now.
In times of MI and iphones, intex has to compete well and struggle a lot to win customers trust.
Good Speed, smooth operating system, great features, beautiful mobile designs with great color options are just winning the customer’s heart.
AI and ML has also done a lot nowadays in getting mobiles automated features. If these can be done at the rates that MI and other smartphones are charging, Intex can come up the ladder.
To be unique of its own it must come up with something that no one else has done or heard before. This is how Intex can win a market over MI.