As far as the role of media is concerned, I feel that it is the ethical responsibility of the media to bring to light the "actual faces" of these public figures which is usually concealed within those cosmetic appearances.
These people don’t leave a single chance of hogging the limelight when they portay themselves as society conscious, ready to speak for the rights of general public, and befooling the naive public with their antics which are extremely superficial.So if the media has driven them out of the artificial look and dragged them to their disgusting reality, there is absolutely no harm in it and the media deserves appreciation for its audacious attempts instead of being ridiculed for engaging in cheap publicity stunts.
When , we the ordinary citizens of this nation, literally worship them as idols and try to imitate their ways of projecting themselves which they endorse through latest fashion trends, there is a vital need of getting head on with the stark reality as well instead of refuting it as grave misconception.Whatever wealth and fame they garner in their lives is owing to the sentiments of the general public towards them so they are equally responsible to the nation in ethical terms.
After all they are designated as public figures and they need to justify their role in the most sensible manner possible.