Goo2o powered online stores are integrated with a live chat facility. I found it quite useful. I tell my requirements to Goo2o store owners and accordingly I get relevant recommendation from them. Moreover, if I am finding any difficulty regarding any product or with the navigation part I can straight away ask from Goo2o store owners. I dont have to wait for hours for their response, which could be a case if you sending an email to them. This is a great concept.