This is all about a production of noncreative mind, when the J. K. Super Cement’s latest advertisement starts a girl comes out from the sea waves and poses a semi nude figure, , then the background sound starts "vishwas hai - isme kuch khas hai", I cant find a reason for what is the relation between that girl and the so called ’Vishwas’ and ’khass’ concept of this advertisement, one can’t explain the concept behind the add. The add is simply showing the flesh and demands the audience to just watch the girl and listen to the voice of Vishwas. If I am not wrong advertisements are the result of creative ideas but how come this add shows the way the girl’s figure is only to grab attention of viewers and nothing else.
It seems like the creative members of this add makers are not aware about what details and quality, a consumer want to have about a important product like cement, which stand at the base of infrastructure.
If I am wrong, then somebody please explain the logic behind this add.