J K Super Cement - Ad Lacks Logical Sense.
Milestone man Sachin Tendulkar made World record in One Day International Cricket history by making highest ODI Individual run in international history. Sachin Tendulkar made 200 not out against the South African team in Gwalior . He broke the record of Saeed Anwar and Charles Coventry of 194 runs.
I was fortunate to watch Sachin’s great & historic innings. After a long time I watched an innings completely. Sachin added another feather to his well-adorned cap.
Vishvas hain, is mein kuck khaas hain, this time I am not referring to the legendary batsman Sachin Tendulkar, I am referring to the very irritating, meaningless & mindless J K Super Cement’s advertisement. I hope you have seen this commercial for JK Super Cement. If not you are lucky, don’t worry, you haven’t missed much.
A young lady in a swimsuit full drenched in water, walking out of the sea & a tag line pop from behind Vishvas hain, isme kuch khas hain.
When I first saw this ad, I thought it’s about a soap or a swim suit advertisement. I don’t blame the poor model. Maybe she had dreams to work with Alyque Padamsee as the Liril girl. At least she fulfilled her dreams with J K Cement ad.
Women are used over and over again in advertising as sex appeals. Advertising must not treat women as an object or be degrading to women. The advertisement absolutely lacks any logical sense. Dear ad makers can you explain, what’s the relation between the lady in the bikini & the actual product J K Super Cement?
Please explain little more, ’Vishwaas hai, isme khuch khaas hai… it is in your model or in your product?
Advertisers are the vital cog in the product cycle. They guide us to differentiate between price and value, they educate about the features of their products & related benefits.
I’m really sick of advertisements that are meaningless and have nothing to do with the product. Our ad film maker’s loosing their originality & creativity. Most of the ads are totally crap and are against the normal human logic. J K Super Cement ad is just one such irritating & worst ad I have seen recently. But it is surprising to see the ads, even if they are best or worst, are ruling the Indian television.
I wonder are the advertisements ever linked to the product itself. The ad makers may think that consumers are flummoxed on the glitter and glamour. And the stars, models or celebrities are just the gate to that. It is very rare that ads make sense and only few talk about the product itself, while the rest try to seek attention by whichever way possible.
I do agree that sexually provocative advertisements do make some sense for some products like lingerie, soft drinks, beer, perfumes etc. Sex is indeed a good at getting attention. Sex is also good at getting censored and creating controversy. Though sometimes controversy is good at getting PR, but is not a good strategy for building a brand.
This is the current topic discussed everywhere. I’m discussing this because many irritating ads like J K Super Cement, Harpic. Axe & Amul Macho ad very vulgar and senseless. Preity Zinta ‘s BSNL TV commercial to join the long list of the worst on TV – She rejects a suitor because he does not have a BSNL landline, have taken more than half of the programs time in TV, be it, movies, serials, Cricket or even news.
Please share your valuable views & some of the worst ads you have ever seen.