Its not about the brand like in the starting I m also fasinated about it by its name only but by the time I started using it I came to know that its actually worthy that is why soo much of people use this brand from undergarments to shirts and jeans everyone is using this.I personally recommend my friends about it and they thank me for that.One of my friend used to wear a tee shirt on his first date and the girl he was dating is impressed and when he came back he thanked me and says that you made my day bro so I told him that jockey made your day