This is a good marketing ploy; if your grandma or ma did not give you a fill of horlicks when you were convalescing after that nasty fever 30 years back, they wanna get you now! the same malt, barley and milk but targeteed at an inquisitive customer who likes to juggle between colgate gel, pepsodent, forhans and monkey brand tooth powder everyday! Give it the goby if you can!