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Kasthuri

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Summary

Kasthuri
Mandakini Pareek@ca_mpareek
Jul 17, 2015 09:53 AM, 5912 Views
Recently launched but growing in TRP

Kasthuri channel is mainly started from South India which is recently launched channel and not old channel like Sony, Zee or Star Plus.


Though the channel has originated from Southern part of India but its initiative is to launch its webcast in all regional languages.


Their most recent channel has been launched in Karnataka which named as Kasthuri Kannada. They have established their presence in Telangana and Tamil Nadu.


Two months back they had organised a campaign survey in Maharashtra to launch Kasthuri Marathi and hopefully to commence by Diwali of 2015. I have watched few of its shows which relates to health and fitness. One more programme of this channel I have seen whose name is ‘History and Present’ which show casts the concept of past and present in different areas like politics, architecture, astronomy and few others. It is  new launch and hopefully will make its presence very soon as it successfully done in South India and some middle States of India.


This channel also initiated with news programme which is a one hour show. After Zee TV, Sony, Star Plus, this channel could be big hit the way it has initiated its launch in last few years which contains all kind of programme which somewhere covers interest f every people’s choice. That is why I have also noticed the number of commercials which has increased like anything in last few months. I am waiting to see how far this channel goes to increase its TRP.

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