I travelled by Indigo recently and would be travelling by Air India in the next couple of days. Without exception one airlines fleeces the customer and the other fleeces the ordinary citizen with no right to be in the air. I travelled by Kingfisher when the going was tough and have to say that the quality of service was never compromised with. Amazing fortitude and I will drink a couple of more beers if it helps keep quality airlines afloat.
We usually respect cost more than quality. Hence, we would never be able to truly appreciate superlative service.