Mallya promised a great experience and he gives you one. However the initial prices were competitive, now it is slightly expensive. But book Kingfisher and you will definitely have a great experience. There are people who will take you to the check in counter, help you with baggage and then give you the ticket. The flights take off on time, the service is good and the freebies which include head-phones are a treat.
The attendants look smart and seem genuinely pleased to serve you, unlike in many other airlines. You feel a little pampered with the food offered as it is presented in a nice manner with a menu being served before from where you can choose.
Every seat has its own TV console so watch what you want to and listen to music is so inclined.
The best thing about the airline-- I lost my baggage and it was delivered at my doorstep in Noida within six hours. That is amazing service.