The website has a totally new standard or clothing, it encourages online fashion and comtetes with the world of fashion, . It comptetes with the fashion of new york city or london or italy or paris, but its prices are equallly high, and apart from the orignal stuff of respected brands like, nike, addidas, vans, and more their owm stuff is not of good material, like I have bought many tshirts or geans of koovs itself. It need to improve their quality of product. And once I bought a leather jacket of newlook from this website, neither it was leather and was of very bad quality, as I bought it for 4000. I wanted it to last atleast 2years as we mostly wear it for two months or less, but its so called fake leather was shedding after a month. Else the website also need to improve itself and also its app. The app specially is very slow and outdated. And also website need to improve its delivery. Else the fashion this website is providing you is cannot be compared to anyother website in India, according to me.