The hype created by this brand when it was launched for the first time in India was tremendous. Every 10 minutes of the 30 minutes advertisement had the advertisement promoting this brand. Consumers were lured to try this new Magnum icecream. It is very expensive and not worth the taste. When you try this icecream you will realise that the cheapest ice cream is better than the expensive magnum in every aspect. The packaging is attractive but what matters is the inside and dont get mislead by the look.