Kyunki Saas Bhi Kabhi Bahu Thi is the most popular serial in the history of the television. It have viewers from all the categories. The story of Kyunki ........... is based on the Indian clulture and truth. It is the responsibility of the director to provide a healthy and good entertainment to the viewers in the dressing room. But now it is far away from it’s moto. The Character of women shown in the serial is very bad which is not the charcater of Indian women. It is against our culture. In this serial women are working as the villen which is not in our culture. As a result the story of Kyunki.......now became the story of every other homes. Women are working against each other in the shown in the serial. Such type of serial are very bad for the climate of country like India where there is the tradition of Joint Family.