It’s a very subtle looking dark black colour. It comes in a peachish packaging with a ring type design in the middle showing off the exact shade of the liner. It is a very sleek pencil and the best part is that it’s a retractable pencil. The texture is very smooth to apply which leads to no tugging and no budging at all. Just a swipe and you get an excellent color pay off. The liner doesn’t contain any shimmers or glitters in it and is totally a matte pencil. this liner stays on my lids the whole day, without creating any mess. It doesn’t irritate the waterline.It is easy to use.I love this eye liner a lot.It has given a new change in my whole look.