I use Lakme 9 to 5 Matte Lipcolor on daily basis. Its texture is smooth but not creamy, it never feels powdery or dry to my lips. There are many shades all are good it is difficult to choose from them. It wears for 5-6 hours on lips so there is no need for touch up. Itcomes in nice glam pacakaging. It has nice sweet fragrance which doesn’t bother me. I feels light and comfortable, fully satisfied with this product, it keeps my lips hydrated. So, I am fully satisfied with this product, as there is no need to touch up again and again.