I find these pretty long wearing provided I do not eat or drink a lot. It stays on for about 3 hours with snacking and drinking, but the color completely wears off after a meal. The color fades away very unevenly, to be specific when the color fades it left an orange stain on my lips which looks very odd. I think with just snacking, it can stay for good 5 to 6 hours im not happy but its ok to use It doesn’t cover up pigmented lip and needed to be rubbed over and over to get the desired amount of color.