It is smooth n creamy texture. A single swipe is more than enough for gud black color.2 -3 swipes can gve intense black color. Even we can apply in eyelid.it stays long on ur eyelid.it is perfect matte finished.i mean stays more than 10hrs.v can buy in our budget not too xpensive.easily available in all shops. To wipe kajal use lakme absolute bi-phased makeup remover. Go ahead and grab it soon