No doubt that the color of the kajal is jet black but as the product claims thats its a smudge proof kajal and also stays or soo long that is totally rubbish. the price is soo high as compred to the quality of the product. when I applied it for the first time even after half an hour I got my dark circle underneath my eyes as all get smudged their soo I can surely say the price of the product dont worth it. I have also used elle 18 kajal which is much better than that if we say about quality, color and price. that pencil is cheaper than the lakme one’s and stays long as compred to lakme kajal