The company says that it lasts for 10 hours but it starts smudging before even 6 hours. the stick is feeble and it brakes within 5 to 8 uses beacuse of which it is very difficult to use it again and also the description does not say anything about applicatin on the water line, this one is more for the lashline. it is not as black as it mentions so on that part maybelline colossal kajal is more black and intense.