Like everyone, I am also a kajal lover and always search out for a best brand of kajal but since 4 years I stuck on only one brand i.e Lakme Eyeconic Kajal. It is available in a reasonable rate Rs. 180 only. And in this price it is giving a lot of benefits. It is very easy to apply this kajal. Just a single stroke of it gives a fine black and perfect look on eyes. This kajal is deep black, very smooth and wins in terms of no smudge. I have oily eyelids and many other kajals smudges on the lid after 4 hours but this one wore for atleast 8 hours. I can say by my experience the 10 hour claim is true and it did not sting my eye a bit. It stays on my oily lids for 8 to 10 hours or I can say that it stays longer on the lids than any other kajal. This kajal is waterproof as well and perfect for regular use. So all kajal lovers what are you waiting for. Go and get it.