I like this Kajal and I am using this product for the last 3 years.This is really nice one.Its very soft and very easy to apply .I also use it as my eyeliner.It does not cause any discomfort to my eyes.It stays for me for 8 hrs which cover up my entire office hours.Its not so expensive.Cost wise its really good as it add beauty to your face.Its easy to remove also .It last for 30 days as I use it on regular basis.value for money I can say is 5 out of 5 .i really loved it.