I don’t know how to express this, the place where I belong this is the staple food for boozers. We call it’The Chakhna’ or Appetizer.’Lays’ lays a distinct flavor with whisky in your mouth.
My favorite flavor is the American style cream and onion. I just love it. But I am very much disappointed with the amount they pack within the packet. its 70% air in the pack. I like the color of the pack though. Light green in my favorite color. Its so cheesy and crispy. I must say their branding is also very classy. 2 of the most classy Indian men endorse the brand-Saif Ali khan and MS Dhoni. And whatever Dhoni sells gets sold. It is their biggest USP.
Over the years, lays has become known for its engaging and innovative promotions and campaigns. The brand known for its ‘No one can eat just one’ campaign has moved its positioning to ‘What’s the program’ making lays ‘the main food of every program.