I had used few clothes of this company and here is my experience-
Durability ( 5/5) - The clothes are much durable than you normally expect and does not shed colours. Even after 50-60 wash the original colour is maintained. However, my one T-shirt’s colour feded due to excessive dry cleaning time.
Comfurt ( 3/5) - When comes the concept of confurt it legs behind as the clothes which I had purchased are quite hard and bulky,
Value for money ( 3.5/5) - The clothes are good but the price they take because of it’s brand may not be suitable for middle class people like me. There for the rating goes down.