Today’s generation is mad behind brands and fashion. They dont care about money. All the denims are closely same so its a foolishness to give 5 times more money to brands like levis and pepe jeans. No doubt as they charge a lot more they provide a bit better but its better for us to wear normal jeans instead of levis jeans. Spending a lot of money on a single jeans is worthless its better to wear 3 different non-branded jeans instead of a single levis jeans. They are exploiting us just because they have a strong goodwill.