The texture and quality is so good that it lastslonger without colour fading.The material used is so comfortable.It can be worn without any stress. The denim is availiable almost everywhere in town.It even has its own stores.The price is not so cheap as I expected but for improved quality, durability and reliability this brand is excellent to trust. Even shirts wont get colour fade even after several wash.Perfect colour and design can match you and make a star among others : )