The word LG means itself the brand. I have been useing this tv For last 4 months, its picture quality is so good, it veiws as hd screen, it is completely of 44inch led tv, which makes you to look the clarity picture, it comes with a really, clarity hearable sound, which makes you to hear the sound clearly in difficult situtation too.its cost is also a reasonable price.its serivice centers is also avilable in all the places.