I am also someone who went with the LIC brand. Now I understand they are even worse than a private financiers in terms of looting the customers.
They will tell you a rate of interest initially which will impress you. But after the loan gets going they will just increase the rate of interest.
Currently I am forced to pay a ROI of 11.95%(starting was 10.3%) which is equivalent to what other banks charge for personal loan. And these idiots say reserve bank has increased loan rates, which itself shows they are big frauds. None of the banks are charging more than 9% now.
So my humble request is don’t get fooled with LIC HFL. Keep away from them.