Lic is very popular in insurance sector and it also raise their standard in finance sector. recently my friend take a house loan from lic. he is very satisfied with the documentation process, because it is very easy and reliable
However, Interest rates are bit more as compare to others. In case of customer support it get 10 out 10 and staff attitude is very polite and positive. Incase of overall satisfaction, my friend is satisfied from the services and plans.
So for house loans, LIC housing Finance is good choice.