LIC is brand in India. People trust it and it's polices and promises, but still there are chances to improves in many ways like as follows:
1) Make a smooth working app, where all the premium can be paid online.
2) Tie up with paytm for your advertisement, and to offer good Cashback to people.
3) Make small and easy videos in Hindi and other state languages, so that more can understand it and enroll in it. Use simple understandable language.
4) Organize learning camps in villages and remote area to educate them and expand LIC.
5) Advertise life changing examples of people due to LIC.