Lic is the oldest and the most trusted life insurance company in India.My personal experience has always been good with lic and their advisors. Unlike most private insurance companies thier claim settlement and other services are much better.
Their life insurance policies are bit expensive but at the time of claim you wont face any problems. With the option of buying term plan online lic has become more competitive. If someone wants to be assured about claim settlement then I would personally recommend lic.