A government of India monopoly till recent times with impeccable reputation in life Insurance sector is all geared for optimised product mix with the help of technology integration in it’s business processes. It is perceived that people in the helm of affaires are technology savvy and immaculate credentials. An organization completely networked to the core is offering products which are as good as public provident fund investment and offers life cover. More over investors can rely on the repaying capacity of this huge financial organization. unlike private operators which are guided by the philosophy of market forces with out any social accountability, L I C of India still possessing the characteristic of benevolence embedded with social commitment with rural spread. I recommend ’’ New Jeevan Shree’’ and ’’Bima Nivesh ’’ two of the product with guaranteed returns is as good as any financial investment with tax exemption, and the life cover is almost extra with enormous loan facility. Till this date no private player offered any product inherently reliable and remunerative as many of the products(schemes )of L I C of India