LIC is a govt. insurance corporation, hence anyone can have full trust on this. there are many plans which are expensive as compared to other but the trust is all where all other things win.
also, the varied number of plans of individual choice / income tax rebates are also the major factor for the choice of LIC
I have jeewav anand plan and I am very satisfied with it paying online payment
disadvantages:- very limited options available online to change your profile, hence it should be more explorerd so that you should not have to take circles in govt. office