The commercial starts with a girl travelling in a Bus which is possibly not inInda. It is Sultry weather and the girl takes out her soft drink(Limca what else). As she sips her drink it starts to rain. She cranes her neck out and feels the rain on her face. She then steps out of the bus and starts dancing in the rain, as people pass her by. The song plays along’’paon se Sar tak.....’’. She is then down to the last drop and as the drop is about to fall everything around her is in a freeze frame. As the drop falls in it starts raining again. The concept: Is good, it is summer boss and the heat is really scorching, one does look forward to a cool drink. The setting: A bit non indian setting but one can relate. The product also comes around beautifully as the it stays away from the jingoistic line that some other competitors take. Simply put it sends across the messgae that Limca refreshes! Jingle: The jingle works in favour of the ad, O&M has once again proven that why it is the No.1! Model: Well You have seen her before, she has done a good job. And man she looks hot!