It’s an welcome change from the cascading effect of the ol’ Liril ad. Yes! we have had enough of those perky damsels (known as Liril girl) doing some refreshing pelvic movements. I agree it was one of the most unforgettable ads ever made in India but that doesn’t mean the idea should drag in for years. The ad film goes off with this sexy lady coming out of her bathroom (obviously having a bath with new alloevera liril) in a short and transparent gown. Well as the lady walk into her bedroom, the air is filled with a tantalising effect and the stumped hubby of her, finding it hard to resist, start hunting for the alloe vera refreshed body. And even as the no-hold-bar sequence keep u bedazzled, the jingle, so smartly composed by adding a few A’s to the word liril and a sweet and sensuous music, makes u ask for encores. The ad has added a new masculin touch to the product hitherto dominated by feminine grace, sexuality and sensuality. The new campaign has the tinge of desire which make it all the more endearing. The jingle as I have already alluded is awesome and amazing. The product (liril) has undergone so many changes (from lime to alloe vera) and it was imperative to change the ad concept. So wat if the puritans came down heavily on the shift from the old campaign. hats of to lowe, who came up wid an amazing ad.