I am a regular user of hair serums and have tried brands like Loreal, Matrix, Livon, Garnier, etc. This is the first time I picked Livon. It is comparatively cheaper than other brands, provides the same quantity and comes with a pump dispenser which is very convenient to use. It has a very strong fruity fragrance but doesn’t lasts long on hair, stays for around 2-3 hours and vanishes. The serum is a bit runny in consistency and very light weight. It makes my hair soft but doesn’t give the silky soft effect like Loreal or Matrix. Also the silky/glossy effect is not long lasting. I feel its a good serum for fine/oily hair but may not be very effective for dry hair.