I have been using BPL Mobile for last two years in Pune. I was fond of it because of its cheap plans like 1 second billing etc. Since my need was not much of better connectivity, but for cheaper price, so I continued using BPL for a long tIme in spite of the mismanagement of the provider. I am still fond of the strategies used by BPL (Or may be Hutch now). For example, this is the only service provider which charges for the customer care. The customer care executives are so trained that they will keep you on hold even if you ask their service centre in a city like Pune. Further, BPL introduces such times of system failure so as customers to call the customer care again and again and then the wait and the whole cycle goes on. The recent example can be given of yesterday, when BPL Users suddenly got their outgoings and incomings were barred. Only the call to customer care was activated (because it is paid). When people called, the customer care kept them on hold for a long time, confused, told that the users have to submit the identity proofs again. Submitted or not, the mobiles of half of them started working in the night only. I think these strategies should be taken as a prt of the curriculam of the MBA courses in many of the Mgmt Institutes.
Since it has changed to Hutch, it is changing all its cheap plans to normal one. I dont know what attraction will it keep to attract customers like us