After colouring my hair with Loreal I was recommended to use a conditioner for coloured hair. Unfortunately, in India, apart from Loreal Elvive there are no shampoos/conditioners for coloured hair available in the open market. So I had no choice about buying this. I found it quite expensive (~Rs 175) for 150ml.But I found the conditioner quite creamy, and when diluted with water, a little goes a long way. It lasted me for about 2 and a half to 3 months. I have fairly dry hair, so the creamy conditioner suited my hair quite well; it was also very easy to comb my hair afterwards. It has a strong, fresh fragrance which lasts a couple of days. But most of all, it definitely made my hair colour more vibrant, shinier and last much longer compared to ordinary shampoos and conditioners. It is also the only product I ve seen with a UV filter, and the sun can be very damaging to the hair. It also fades hair colour very fast. All in all, this is a good conditioner.