L’Oreal Paris introduces the latest beauty trend from Paris Gold Obession by rich infused with precious 24 Carot Gold for illuminated lips L’Oreal Paris Color Rich Gold Obession dilivers intuse moisture while providing a velvet matte finish.It is unique formula contains Jojoba oil for unrivaled moisture and comfort along with matte gel technology to create an intense matte look wear your alone a pair it up with another Gold. Lipistic shade to create a lip look that’s all you the velvet pigments mixed with a touch of pure Gold. give you a illuminated finish and radiant look It’s trendy it’s bold. It is Gold.