In this autobiography, Sir Richard Branson gives a vivid description of what business values(integrity.) are and with his anecdotes amazes the reader, with the power of perseverance and clinging on. In his account of BA(after merger with B Cal) and its subsequent "Dirty tricks" on Virgin atlantic, gives an idea of what business is all about when it is done with some Ethics.
From Dyslexia childhood, to sports high point and destiny to quit sports, and become a writer(starting STUDENT) to his Virgin Atlantic was awespiring!