Self aggrandizing, a little pompous at times...but very very readable. You can actually relate with what Branson is writing about here.
The book starts with one of his many hot air balloon journeys. Takes you back to his childhood.How he started the magazine ’Student’, went into mail order records, established the indy music studio ’Virgin Music’ and caps it off by going into detail of setting up his own airlines and his head on fight with British Airways.
Branson is quite irreverent about the people that he dislikes and makes sure that the reader is aware of this. An example would be Lord King the then head of British Airways in the late 90’s.Good read through and through. What got a little boring (for me atleast) were his frequent hot air balloon travels which most of the times have had him landing in the drink.
The photos of the various times of Richards life adds flavour to the book.
Recommend heavily.Go grab your copy today.