I have to admit I am spending a lot these days and specially on face packs, clays, muds, and masks. I love the clay packs and these days I am also loving the hydrating kind of masks which do not dry but we need to keep them on for a while for the toning effect to occur. Since I was a teenager I am into clay masks that dry out and thus absorb execss oil from skin and refine pores and there by prevent pimples and clogged pores. Indians love multani mitti which is still so affordable but now various top brands have commercialised our multani miiti and made them available in convenient packs in ready to use wet form. Most packs these days I believe have multani mitti as their base clubbed with a couple more ingredients for the desired effect suited to various skin types. Here are some effective products.
PS: I recommend these face masks and Lotus Herbals totally. I have been using lotus herbals for three years now. All these packs do lighten and brighten skin feel and help remove tan with usage over a month. You can pick up the pack according what you aim at. People with very sensitive or dry skin can avoid the tea tree and clay white though.