Hello, When I saw this fragrance listed , I couldnt believe it! In the U.S. I am not sure if it is available anymore. This fragrance was SO popular during the 1970s!! The commercial was very catchy also. You can love hard , or you can love soft..soft will get them every time...LOVES BABY SOFT!.. the jingle would continue like this showing a woman dirty and mussed up or fresh and clean with Loves Baby Soft. I agree with the other reviewers that this product can be worn as a teen all the way through adulthood. I am going to search the net for a bottle today!! Loves Baby Soft is a rosy, baby powder scent. It does not go on light but eventually dissipates to a lingering fragrance which men love!! During the 1980s Loves Baby Soft came out with other versions of this signature scent. A lemony scent-a jasmine type scent-and a vanilla type scent. I didnt care for them much as they smelled cheap. I remember in high school we would trade these different versions or when we received a gift pack the original scent would be gone!!